In the first step, we evaluate your brand and how it currently operates in the digital and social spheres. From this evaluation, we work with you to develop your social media strategy, including goals for brand & business success, target audience groups, messaging and desired actions, and opportunities to create higher impact through campaigns & influencer outreach.
We develop your content and messaging, start to finish. We have a full internal production team of photographers, videographers, designers, copywriters and influencers who bring your strategy to life through creative & standout content. This is where we generate, ideate and create more magic to share with brands and consumers alike.
We ensure your brand is active on the social & digital channels that reflect the usage patterns of your target audience, brand offering, and desired action. We track global trends, platform growth and digital developments on an ongoing basis and understand nuances behind platforms that ensure we are activating most effectively to reach your target consumer.
We fully manage your social media implementation, including all posting & engagement. Nearly half of brands on social media don’t respond to community comments & messages. Our community management team fully takes over managing your online communities, answering questions & building two-way conversations with fans. We work with you to develop an FAQ, escalation plan & strong tone of voice direction and manage the process fully to give your brand an authentic voice on social.
Our paid approach takes into account your desired consumer action, interest targeting, message relevancy & re-targeting to hit key objectives. We specialise in delivering content to key audiences to optimise performance and reach people at the top of the funnel through to conversion. We offer full e-commerce strategies which drive growth and conversions.
In addition to ongoing social media, we develop integrated campaigns including influencer partnerships, ATL (and BTL) amplification, PR drivers and event coverage to bring all activity together across digital. We brainstorm, create, plan & activate campaigns from start to finish working toward your overall brand strategy & business goals.
We place high importance on tracking results and delivering you powerful analytics. We will be the first to tell you if there is something we could be doing differently or better. We track results weekly, report learnings monthly & firmly believe in strategy sessions each quarter to ensure we are aligned in our business objectives and moving forward in our social strategy. We act as a full extension of your team and ensure you have all of the data you need to make your job easier.