For Rekorderlig Cider’s launch of their new Cider Cocktails, our objectives were to drive awareness and engage with 18-34 year old Australians, focusing on the core audience of Female 24-26.
In our first year of working with TEDxSydney, we wanted to ensure that we were driving traffic & awareness online to ultimately achieve registration sales, have fans talk about our events and become loyal to the TEDxSydney brand.
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